The team of Ben Cartmell, Luis Guerrero, Jim Han, Nikola Ledwonova and Vit Sochor won for developing a search engine advertising campaign for Novack’s Uniform Solutions. Ledwonova and Sochor were on exchange from HZ University of Applied Sciences in the Netherlands. During the three-week campaign, the team increased Novack’s website traffic by 100 per cent and achieved higher engagement among those visitors. The team was led by Fanshawe business professor Liz Gray.

For more of their story visit
http://www.fanshawec.ca/news-events/fanshawe-goes-to-google

Music: Eternal Youth Eternal Fun (http://freemusicarchive.org/music/Fifty_Miles_From_Vancouver/Best_Of_Breitband_Vol_2/57b1__fifty_miles_from_vancouver___eternal_youth_eternal_fun)
by Fifty Miles From Vancouver (http://freemusicarchive.org/music/Fifty_Miles_From_Vancouver/) / CC BY-NC-ND 2.0 (http://creativecommons.org/licenses/by-nc-nd/2.0/fr/)